Keys to Building Your Email List Organically
Your lists are one of your most important email marketing assets, so it’s no wonder why marketers are always eager to grow lists quickly. Unfortunately, building email lists aren’t easy, especially when it’s being done organically.
Options like borrowing or buying email lists are always available, though it’s not always the best way to grow your subscriber base – especially if you’re eager to capture the most loyal potential customers. Email marketers are more likely to annoy, frustrate, or alienate users on purchased lists, which increases your chances of higher unsubscribe rates, or even worse, lower in-boxing.
Patience is key when it comes to building your subscriber lists, but there are tactics available to all marketers to make the process as efficient and fruitful as possible. Here are a few tips for adding quality subscribers to your lists:
Offer incentives to new subscribers Trading something of value for subscribing to your email marketing communications is a sure-fire method when trying to grow your list. You’re able to use or re-purpose materials or offers you already have in place, and it also helps familiarize new users with your brand. Some incentive ideas include an eBook or report, a discount on products or services, or the opportunity to be a part of an exclusive email or social media group.
Make sure your emails always include a sign-up button It’s important to remember that those reading your email aren’t always subscribers. When subscribers share emails with friends, family members, co-workers, and clients, it’s your opportunity to reach a wider audience and encourage them to engage with your brand. Don’t let this opportunity go to waste and always ensure a sign-up or subscribe button is prominent within your email.
Don’t ignore the power of social media platforms Social media platforms are a useful tool when it comes to building your lists because it will allow people who find your brand organically to subscribe. This tactic has dual benefits – not only will you grow your lists, but it allows potential customers to see real-time feedback and input from other users in the comments and engagements on your posts. Always include email opt-in forms on your social media profiles to make the sign-up process as easy as possible.
There’s no shame in asking for help If your business is just getting started, ask for help from friends, families, colleagues and peers. If you’re regularly sending out great content to your email list, many of them will be more than happy to do a favor or will be eager to inform others on their own.
Make your offers personalized When it comes to building lists, it’s important to always keep your target audience top of mind. By taking the time and doing the research to understand the behaviors, wants, and needs of your target audience, you are better equipped to engage new customers with personalized offers that directly benefit them.
While we definitely can’t promise your list-building efforts will pay off overnight, be patient, diligent, and creative in expanding your base before turning to borrowed or purchased email lists. Avoid the allure of short-term fixes, and instead utilize some of these tactics to achieve long-term success
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