Connecting with Your Local Community Through Email Marketing



Is your business serving a local community? Email marketing is a practical and efficient tool for building your brand among the local customers you serve. By implementing smart digital marketing campaigns to promote your services and communicate your active role in the community, you are able to establish valuable connections with your most loyal base.

Businesses can use digital marketing campaigns to enhance their brand, improve business results, and drive connections with their community. Effective local email marketing includes a healthy mix of the following key messages:

  1. Promotion of your top programs and services

  2. Explanation of your active roles in the community you serve

  3. Localized information specific to the community, including holiday hours, company events, birthdays, and branch or store information

  4. Opportunities to engage with your brand’s social network pages

  5. Additional content such as blogs to establish authority on a topic

A ResponseGenius case study of client Alcoa Community Federal Credit Union shows the value of digital marketing campaigns that communicate and promote your brand’s modern initiatives and ability to serve the community. Within 12-months, ResponseGenius helped the company achieve measurable positive growth and increased community engagement.

Serve your local community with services, products, and information that is helpful to their life and relevant to their interests. Use smart digital marketing campaign strategies to remind your local customers and prospects of your vital commitment to your shared community.

It’s a sure-fire way to engage your customers and provide measurable ROI.