Laugh Or Cry About It. Emojis Are In The Marketing Mix.



Emojis are no longer exclusive to text message conversations. The small, descriptive icons have infiltrated the professional marketing landscape – and most see it as a positive addition to emails. According to an Appboy survey, Emojis now are used in 777% more campaigns than in 2015.

With relentless information overload coupled with the average adult reading speed of about 300 words per minute, quick, effective communication is more necessary than ever. How can one communicate more clearly with fewer words? One word email marketers are turning to with increased effectiveness: Emojis. If utilized correctly, Emojis can make your communication more effective and will help your email stand out in a cluttered inbox.

Unfortunately, not all clients and devices will see your Emojis, depending on how the email renders. Emojis are Unicode characters; different devices can read these characters in different ways – some not at all.

A subscriber is less likely to see your Emojis on a desktop computer or laptop, especially those running older operating systems. Most devices unable to read Emojis will show an open square character in it’s place.

According to Litmus.com, Windows 7 offers very limited support for Emojis while holding a 48.4% of the major market share. Newer Windows software improves visibility, but does not compare to Emoji adaption in Mac systems.

Where can you get foolproof Emoji rendering? Look to Gmail. Google replaces Unicode characters with it’s own set of Emojis instead of having the operating system do the tough translation work. However, the Emojis will have a slightly different appearance. Mobile devices will also support more Emojis, but will also display each Emoji differently depending on the device’s technology.

So how can you add this “e-flare” into your upcoming marketing campaigns? It’s easy as copying and pasting from the plethora of online email collections into your subject line, preview text, or body copy. See one example of the perfect Emoji collection here.

If you’re interested in adding Emojis to your HTML, you can often copy and paste them right into your code. However, there is a chance your ESP cannot process, resulting in a broken Emoji within your email. To eliminate this risk completely, use the accurate HTML entity. You can find a cheat sheet of HTML values for Emojis here.

Whether you’re hip to Emojis or are just starting out, integrating the small icons will totally transform the look and feel of your next campaign. Pair your message to the appropriate symbol and hit send to add some fun and quick comprehension to your reader’s inbox.