Response Genius Blog

Sep 20, 2020
2 min

It’s Time To Address The "Millennial Problem"

Millennials again?... go ahead. Sigh. We’ve all heard the complaints about them at some point or another. Even millennials complain about...

GIFs and Memes: Internet Staples and How To Use Them with Email

ResponseGenius

Sep 13, 2020
2 min

GIFs and Memes: Internet Staples and How To Use Them with Email

Two digital trends that are still going strong after emerging across social media in recent years: GIFs and Memes. Are you using them...

ResponseGenius

Sep 6, 2020
2 min

#UseAHashtag

It's been almost a decade since the word "hashtag" was added to the dictionary – and for good reason. The symbol has become a iconic...

ResponseGenius

Aug 30, 2020
2 min

Email Headlines Are as Easy as 1, 2, 3

The headline is arguably the most important piece of copy -- possibly the single most important factor -- in your marketing emails. In a...

KPIs 101: Email Marketing Performance Basics

ResponseGenius

Aug 23, 2020
2 min

KPIs 101: Email Marketing Performance Basics

Delivering a good email to your subscriber’s inbox is just half of a great campaign. To really make the most of your marketing efforts...

Five Types of Marketing Emails You Should Definitely Be Sending

ResponseGenius

Aug 16, 2020
3 min

Five Types of Marketing Emails You Should Definitely Be Sending

Not all marketing emails are the same, nor should they be! When building out a marketing campaign, it’s important to understand common...

Understanding Key Email Marketing Outliers

ResponseGenius

Aug 9, 2020
2 min

Understanding Key Email Marketing Outliers

Any seasoned marketer knows that their audience is a diverse patchwork of people with different behaviors and values, making it critical...

ResponseGenius

Aug 3, 2020
3 min

Making Webinars Work for Your Business

As we adjust the way we live and work in this new, more socially-distanced online world, there’s never been a more opportune time to add...

Leveraging Email Marketing to Get Valuable Feedback from Your Customer Base

ResponseGenius

Jul 26, 2020
3 min

Leveraging Email Marketing to Get Valuable Feedback from Your Customer Base

Adopting a customer-centric approach to your overall marketing strategy is the most effective way to meet consumer needs and achieve your...

Small Budget, Big Results: Making the Most of Your Marketing Strategy in Changing Times

ResponseGenius

Jul 19, 2020
2 min

Small Budget, Big Results: Making the Most of Your Marketing Strategy in Changing Times

The economic consequences of the coronavirus pandemic have many companies scrambling to re-adjust their strategies to best weather the...

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