Response Genius Blog

Dec 20, 2020
2 min

The Truth About Millennials and Direct Mail

Do you think it’s strange to have a blog about direct mail from a company whose primary business is email marketing? Please read on and...

Email Marketing Is No Longer An Individual Job

ResponseGenius

Dec 13, 2020
2 min

Email Marketing Is No Longer An Individual Job

Contrary to concerns in recent years that email marketing would eventually dissipate, the communication tool remains the center of the...

ResponseGenius

Dec 6, 2020
2 min

If You Love Them, Let Them Go...

It’s hard to let your subscribers go. We get it. But as consumers are inundated with emails everyday, it’s imperative to respect their...

ResponseGenius

Nov 29, 2020
2 min

Failure Often Leads To Success

Is email marketing is a “failure-friendly” channel? Do your email campaigns allow you efficient trial and error without wasting...

ResponseGenius

Nov 22, 2020
2 min

Understanding the Power of Loyalty

Your campaign strategy is smart, creative, and effective, yet you’re still falling flat when it comes to retaining engagement and...

Email Marketing: Getting Old, or Just Getting Better?

ResponseGenius

Nov 15, 2020
2 min

Email Marketing: Getting Old, or Just Getting Better?

For over three decades, businesses have been employing email marketing as a tool to communicate with customers and clients. Now firmly in...

Are You Paying Attention to Your Online Reputation?

ResponseGenius

Nov 8, 2020
2 min

Are You Paying Attention to Your Online Reputation?

In the digital landscape, reputation is everything. With consumers turning to websites and platforms like Yelp, Google, and social media...

5 Tips For Successfully Using Marketing Video In Your Email Campaigns

ResponseGenius

Nov 1, 2020
2 min

5 Tips For Successfully Using Marketing Video In Your Email Campaigns

A picture says a thousand words, but a video gives you infinite freedom to communicate. With the ability to embed video content links...

ResponseGenius

Oct 25, 2020
2 min

Sign Me: A Brief Intro To E-Petitions

Whether you’re on a list of a popular petition website or you signed one once, we’ve all encountered some version of an e-petition. This...

Running Your Email Up the Never Ending Chain

ResponseGenius

Oct 18, 2020
2 min

Running Your Email Up the Never Ending Chain

No matter your industry or job function, almost every employee is subject to some form of approval process, whether it’s a boss, board or...

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