Response Genius Blog

Oct 11, 2020
2 min

Mobile Strategy? Think Bigger and Broader.

Mobile-strategy, once a new frontier, is now an outmoded term as companies embrace a plethora of new business technology. However, there ...

ResponseGenius

Oct 4, 2020
1 min

Celebrate With Your Subscribers

Most people love a holiday or special occasion, so celebrate good times and distinct days with your subscribers! While people MOST look f...

ResponseGenius

Sep 27, 2020
2 min

Subject Lines For Dummies

First impressions are everything and subject lines adhere strictly to this rule. A strong, eye-catching subject line can exponentially in...

It’s Time To Address The "Millennial Problem"

ResponseGenius

Sep 20, 2020
2 min

It’s Time To Address The "Millennial Problem"

Millennials again?... go ahead. Sigh. We’ve all heard the complaints about them at some point or another. Even millennials complain about...

GIFs and Memes: Internet Staples and How To Use Them with Email

ResponseGenius

Sep 13, 2020
2 min

GIFs and Memes: Internet Staples and How To Use Them with Email

Two digital trends that are still going strong after emerging across social media in recent years: GIFs and Memes. Are you using them cr...

ResponseGenius

Sep 6, 2020
2 min

#UseAHashtag

It's been almost a decade since the word "hashtag" was added to the dictionary – and for good reason. The symbol has become a iconic stap...

ResponseGenius

Aug 30, 2020
2 min

Email Headlines Are as Easy as 1, 2, 3

The headline is arguably the most important piece of copy -- possibly the single most important factor -- in your marketing emails. In a ...

KPIs 101: Email Marketing Performance Basics

ResponseGenius

Aug 23, 2020
2 min

KPIs 101: Email Marketing Performance Basics

Delivering a good email to your subscriber’s inbox is just half of a great campaign. To really make the most of your marketing efforts yo...

Five Types of Marketing Emails You Should Definitely Be Sending

ResponseGenius

Aug 16, 2020
3 min

Five Types of Marketing Emails You Should Definitely Be Sending

Not all marketing emails are the same, nor should they be! When building out a marketing campaign, it’s important to understand common ty...

Understanding Key Email Marketing Outliers

ResponseGenius

Aug 9, 2020
2 min

Understanding Key Email Marketing Outliers

Any seasoned marketer knows that their audience is a diverse patchwork of people with different behaviors and values, making it critical ...

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