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    Mobile Strategy?  Think Bigger and Broader.
    ResponseGenius
    • Oct 11, 2020
    • 2 min

    Mobile Strategy? Think Bigger and Broader.

    Mobile-strategy, once a new frontier, is now an outmoded term as companies embrace a plethora of new business technology. However, there ...
    Celebrate With Your Subscribers
    ResponseGenius
    • Oct 4, 2020
    • 1 min

    Celebrate With Your Subscribers

    Most people love a holiday or special occasion, so celebrate good times and distinct days with your subscribers! While people MOST look f...
    Subject Lines For Dummies
    ResponseGenius
    • Sep 27, 2020
    • 2 min

    Subject Lines For Dummies

    First impressions are everything and subject lines adhere strictly to this rule. A strong, eye-catching subject line can exponentially in...
    It’s Time To Address The "Millennial Problem"
    ResponseGenius
    • Sep 20, 2020
    • 2 min

    It’s Time To Address The "Millennial Problem"

    Millennials again?... go ahead. Sigh. We’ve all heard the complaints about them at some point or another. Even millennials complain about...
    GIFs and Memes: Internet Staples and How To Use Them with Email
    ResponseGenius
    • Sep 13, 2020
    • 2 min

    GIFs and Memes: Internet Staples and How To Use Them with Email

    Two digital trends that are still going strong after emerging across social media in recent years: GIFs and Memes. Are you using them cr...
    #UseAHashtag
    ResponseGenius
    • Sep 6, 2020
    • 2 min

    #UseAHashtag

    It's been almost a decade since the word "hashtag" was added to the dictionary – and for good reason. The symbol has become a iconic stap...
    Email Headlines Are as Easy as 1, 2, 3
    ResponseGenius
    • Aug 30, 2020
    • 2 min

    Email Headlines Are as Easy as 1, 2, 3

    The headline is arguably the most important piece of copy -- possibly the single most important factor -- in your marketing emails. In a ...
    KPIs 101: Email Marketing Performance Basics
    ResponseGenius
    • Aug 23, 2020
    • 2 min

    KPIs 101: Email Marketing Performance Basics

    Delivering a good email to your subscriber’s inbox is just half of a great campaign. To really make the most of your marketing efforts yo...
    Five Types of Marketing Emails You Should Definitely Be Sending
    ResponseGenius
    • Aug 16, 2020
    • 3 min

    Five Types of Marketing Emails You Should Definitely Be Sending

    Not all marketing emails are the same, nor should they be! When building out a marketing campaign, it’s important to understand common ty...
    Understanding Key Email Marketing Outliers
    ResponseGenius
    • Aug 9, 2020
    • 2 min

    Understanding Key Email Marketing Outliers

    Any seasoned marketer knows that their audience is a diverse patchwork of people with different behaviors and values, making it critical ...
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