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    Collect Data Without Being Creepy
    ResponseGenius
    • Feb 7
    • 2 min

    Collect Data Without Being Creepy

    Advanced email marketing is powered by your ever-growing knowledge of subscriber data. Every campaign you send generates engagement...
    Your Campaign Has A Longer Shelf-Life Than You Think
    ResponseGenius
    • Jan 31
    • 2 min

    Your Campaign Has A Longer Shelf-Life Than You Think

    Email marketing offers some of the best return on your marketing investment. The cost of a campaign is relatively low, making the channel...
    Are You Spamming Your Subscribers?
    ResponseGenius
    • Jan 26
    • 2 min

    Are You Spamming Your Subscribers?

    Seasoned email marketers avoid practices that may wind them up on a spam list. But even the most expert professionals occasionally end up...
    Writing Email Copy To The Finish Line
    ResponseGenius
    • Jan 17
    • 2 min

    Writing Email Copy To The Finish Line

    Strong copy is one of the most important elements of your email marketing campaigns. Because it’s so important, writing, editing, and...
    The ABC’s of A/B Testing
    ResponseGenius
    • Jan 10
    • 2 min

    The ABC’s of A/B Testing

    Are you looking to boost the effectiveness of your marketing efforts? Well-planned A/B testing can go a long way in determining what’s...
    Does Email Need a Facelift?
    ResponseGenius
    • Jan 3
    • 2 min

    Does Email Need a Facelift?

    To the normal user, email has remained relatively stable in its function and design for, well, all of email history. Despite the...
    Let’s Get Real About Co-Registration
    ResponseGenius
    • Dec 27, 2020
    • 2 min

    Let’s Get Real About Co-Registration

    As an email marketer you are always looking to expand your email lists, but not all list-building tools are created equal. Subscriber...
    The Truth About Millennials and Direct Mail
    ResponseGenius
    • Dec 20, 2020
    • 2 min

    The Truth About Millennials and Direct Mail

    Do you think it’s strange to have a blog about direct mail from a company whose primary business is email marketing? Please read on and...
    Email Marketing Is No Longer An Individual Job
    ResponseGenius
    • Dec 13, 2020
    • 2 min

    Email Marketing Is No Longer An Individual Job

    Contrary to concerns in recent years that email marketing would eventually dissipate, the communication tool remains the center of the...
    If You Love Them, Let Them Go...
    ResponseGenius
    • Dec 6, 2020
    • 2 min

    If You Love Them, Let Them Go...

    It’s hard to let your subscribers go. We get it. But as consumers are inundated with emails everyday, it’s imperative to respect their...
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