June 14, 2020

 In a world often dominated by information overload, it's crucial that communicators are strategic and creative in leveraging their avenues of messaging. Audiences can become desensitized – and often apathetic and/or annoyed – towards sponsor...

June 7, 2020

We've all seen it. The "no reply" sender address.

Before we get into the problems with this generic sender address, we must first answer the question: why do companies use them? Email marketers can send hundreds of thousands –sometimes millio...

May 31, 2020

As an email marketer, there is sometimes no greater satisfaction than coming up with the perfect subject line. Because it's the first communication with your audience, subject lines can make or break your correspondence. A strong subject line...

May 24, 2020

One of the biggest detriments to email marketing is the lack of personification and connection between sender and recipient. And we get it. You don’t have time to email thousands of subscribers a personal message with your photo and Facebook...

May 18, 2020

The blacklist– a scary, dark hole that lives in a subscriber’s inbox.

The file that eats up your emails and never spits them out.

No email marketer ever wants their campaign to end up in this black hole. To prevent this from happening, you must...

May 10, 2020

Did you know millennials are the most-studied generation of all time? For better or for worse, this generation harnesses substantial influence on various markets, trends, and practices, one of which is email marketing.

Paula Chiocchi, CEO of O...

May 3, 2020

The ongoing strength of your email campaigns are only as effective as your subscriber lists are strong.  A qualified and responsive house file has always been the life-blood of a successful, traditional marketing campaign.  The same hold true...

April 26, 2020

Because one of your top concerns is audience engagement, you’re typically more focused on email deliverability and top-line content. No worries, we get it.

But in the grand scheme of things, the end of your email is just as important as your g...

April 19, 2020

A YourStory.com article asserted the bold opinion that email marketing is better than social media marketing. At ResponseGenius, we might be a little biased, but we couldn’t agree more.

So why does the author believe email marketing reigns str...

April 12, 2020

At the dawn of email, spam messages were purely malicious emails – today, consumers have widened their criteria for defining spam messages to irrelevant or annoying.

A survey by Litmus and advertising agency Fluent surveyed 1,300 American adul...

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