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    Writing Email Copy To The Finish Line
    ResponseGenius
    • 2 hours ago
    • 2 min

    Writing Email Copy To The Finish Line

    Strong copy is one of the most important elements of your email marketing campaigns. Because it’s so important, writing, editing, and twe...
    The ABC’s of A/B Testing
    ResponseGenius
    • Jan 10
    • 2 min

    The ABC’s of A/B Testing

    Are you looking to boost the effectiveness of your marketing efforts? Well-planned A/B testing can go a long way in determining what’s wo...
    Does Email Need a Facelift?
    ResponseGenius
    • Jan 3
    • 2 min

    Does Email Need a Facelift?

    To the normal user, email has remained relatively stable in its function and design for, well, all of email history. Despite the transact...
    Let’s Get Real About Co-Registration
    ResponseGenius
    • Dec 27, 2020
    • 2 min

    Let’s Get Real About Co-Registration

    As an email marketer you are always looking to expand your email lists, but not all list-building tools are created equal. Subscriber acq...
    The Truth About Millennials and Direct Mail
    ResponseGenius
    • Dec 20, 2020
    • 2 min

    The Truth About Millennials and Direct Mail

    Do you think it’s strange to have a blog about direct mail from a company whose primary business is email marketing? Please read on and y...
    Email Marketing Is No Longer An Individual Job
    ResponseGenius
    • Dec 13, 2020
    • 2 min

    Email Marketing Is No Longer An Individual Job

    Contrary to concerns in recent years that email marketing would eventually dissipate, the communication tool remains the center of the di...
    If You Love Them, Let Them Go...
    ResponseGenius
    • Dec 6, 2020
    • 2 min

    If You Love Them, Let Them Go...

    It’s hard to let your subscribers go. We get it. But as consumers are inundated with emails everyday, it’s imperative to respect their ch...
    Failure Often Leads To Success
    ResponseGenius
    • Nov 29, 2020
    • 2 min

    Failure Often Leads To Success

    Is email marketing is a “failure-friendly” channel? Do your email campaigns allow you efficient trial and error without wasting significa...
    Understanding the Power of Loyalty
    ResponseGenius
    • Nov 22, 2020
    • 2 min

    Understanding the Power of Loyalty

    Your campaign strategy is smart, creative, and effective, yet you’re still falling flat when it comes to retaining engagement and securin...
    Email Marketing: Getting Old, or Just Getting Better?
    ResponseGenius
    • Nov 15, 2020
    • 2 min

    Email Marketing: Getting Old, or Just Getting Better?

    For over three decades, businesses have been employing email marketing as a tool to communicate with customers and clients. Now firmly in...
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