As an email marketer, there is sometimes no greater satisfaction than coming up with the perfect subject line. Because it's the first communication with your audience, subject lines can make or break your correspondence. A strong subject line...

One of the biggest detriments to email marketing is the lack of personification and connection between sender and recipient. And we get it. You don’t have time to email thousands of subscribers a personal message with your photo and Facebook...

The blacklist– a scary, dark hole that lives in a subscriber’s inbox.

The file that eats up your emails and never spits them out.

No email marketer ever wants their campaign to end up in this black hole. To prevent this from happening, you must...

Did you know millennials are the most-studied generation of all time? For better or for worse, this generation harnesses substantial influence on various markets, trends, and practices, one of which is email marketing.

Paula Chiocchi, CEO of O...

The ongoing strength of your email campaigns are only as effective as your subscriber lists are strong.  A qualified and responsive house file has always been the life-blood of a successful, traditional marketing campaign.  The same hold true...

Because one of your top concerns is audience engagement, you’re typically more focused on email deliverability and top-line content. No worries, we get it.

But in the grand scheme of things, the end of your email is just as important as your g...

A YourStory.com article asserted the bold opinion that email marketing is better than social media marketing. At ResponseGenius, we might be a little biased, but we couldn’t agree more.

So why does the author believe email marketing reigns str...

At the dawn of email, spam messages were purely malicious emails – today, consumers have widened their criteria for defining spam messages to irrelevant or annoying.

A survey by Litmus and advertising agency Fluent surveyed 1,300 American adul...

Since the inception of email, people have trusted written content to convey their messages. However, the digital era has introduced new trends in email marketing – one of the most popular being the integration of video content.

Across major s...

You might (or might not) be surprised that the most successful email marketing strategy is one that has been extremely popular with marketers for many years :sending newsletters.  A leading email publisher survey showed that of the 303 email...