Time and time again, email has proven itself as a successful marketing channel for almost all businesses. But every once in a while, it’s important – and often fun – to diversify marketing channels in an effort to re-energize current subscrib...

Do you feel like your email marketing process is taking too long? Are you worried it’s not taking longer? Litmus’ 2019 State of Email Workflows asked more than 3,000 email marketers how long it takes to produce an email. Find out how you stac...

Email has evolved significantly over time. Naturally, brands are quick to adopt all the latest bells and whistles in an effort to grab the attention of subscribers. But the fact is, if an email lacks well-written copy, the results from a spla...

A typo that misses three rounds of approvals; a last-minute event time change; an updated hyperlink that needs to be swapped out. We’ve all experienced scenarios that require a quick change at the very last second. Life happens, but when it c...

Email design is a critical element of every campaign. It’s not just the visual representation of your brand and message, it’s about understanding the wants and needs of your subscribers and giving them a consistent, easy experience while also...

It may seem commonplace – or even overdone – but wishing customers a Happy Birthday with a targeted email is one of the most consistently successful promotional emails. It’s the one day a year a brand can celebrate a holiday belonging uniquel...

You may be thrilled to see your deliverability rate is well above 50%, but is it cause for celebration? Sadly, the answer isn’t a resounding “Yes”. While a deliverability rate around 75-80% is strong, it still means that roughly 20 of every 1...

It’s the most festive time of the year, and also the most lucrative for brands if they play their cards right. With increased sales, higher engagement, and the highest customer exposure, there is endless opportunity for email marketers to cap...

With so much of our business and personal lives happening online, it’s no surprise that phishing has become more prevalent in today’s culture. Email users are particularly at risk for being taken advantage of because email addresses are an ea...

The moments right before email marketers hit send on an email are some of the most important in a campaign lifecycle. Strategy has been realized, coding has been perfected, and lists are segmented. But a broken email can derail the entire pla...