You may be thrilled to see your deliverability rate is well above 50%, but is it cause for celebration? Sadly, the answer isn’t a resounding “Yes”. While a deliverability rate around 75-80% is strong, it still means that roughly 20 of every 1...
It’s the most festive time of the year, and also the most lucrative for brands if they play their cards right. With increased sales, higher engagement, and the highest customer exposure, there is endless opportunity for email marketers to cap...
With so much of our business and personal lives happening online, it’s no surprise that phishing has become more prevalent in today’s culture. Email users are particularly at risk for being taken advantage of because email addresses are an ea...
The moments right before email marketers hit send on an email are some of the most important in a campaign lifecycle. Strategy has been realized, coding has been perfected, and lists are segmented. But a broken email can derail the entire pla...
Are you struggling to increase email open rates, boost engagement, and decrease the amount of unsubscribes? Look no further than email segmentation, which allows email marketers to target specific characteristics that differentiate your vast...
One common misconception is that social media use amongst millennials and Gen Z is at an all-time high; in fact, usage is declining. This isn’t a joke. Findings from The Social Habit 2019 study have found that Facebook, Twitter, Pinterest, an...
We often rely on lists to help us organize our daily lives. So why should email be any different? Bulleted lists in body text help subscribers easily find the key points of your email, as well as emphasize the most important content.
Dark Mode, a new accessibility setting that allows users to flip the interface’s color display so that the background is dark, and font is light, can potentially cause a big headache for email marketers. It certainly might impact how your ema...
Great email marketing is effective, reinforcing, and inspiring, but it often has MANY moving parts and can be very time consuming when done right. While email marketers know how to get it done, sometimes there just aren’t enough hours in the...
It’s important to have a professional community – not just for networking purposes, but for advice, support, comradery, and friendship. Unfortunately, whether it’s because of freelancing, working remotely, or simply because so much time is sp...
