The headline is arguably the most important piece of copy -- possibly the single most important factor -- in your marketing emails. In a crowded inbox, it is the first thing a reader sees, and will ultimately decide whether they open your ema...
Delivering a good email to your subscriber’s inbox is just half of a great campaign. To really make the most of your marketing efforts you must track performance over time. That is where email marketing key performance indicators, or KPIs, co...
Not all marketing emails are the same, nor should they be! When building out a marketing campaign, it’s important to understand common types of emails, their respective advantages and disadvantages, and how each serves your subscribers. While...
Any seasoned marketer knows that their audience is a diverse patchwork of people with different behaviors and values, making it critical for marketers to understand those differences and segment their audiences accordingly.
As we adjust the way we live and work in this new, more socially-distanced online world, there’s never been a more opportune time to add webinars to your marketing mix. While webinars are hardly new, they are now an excellent tool for connect...
Adopting a customer-centric approach to your overall marketing strategy is the most effective way to meet consumer needs and achieve your business goals. Thanks to email marketing and other direct-to-consumer marketing channels, it is relativ...
The economic consequences of the coronavirus pandemic have many companies scrambling to re-adjust their strategies to best weather the storm. While it may seem counterintuitive to spend more money and resources on marketing during recessionar...
It’s been more than two years since the European Union’s General Data Protection Regulation (GDPR) was implemented, which was aimed at strengthening data protection laws and giving individuals more control over their personal data. From its e...
These days, you hear a lot about communicating to millennials. But what about effectively talking with your older consumers? The "Baby Boomer" generation still controls the largest portion of disposable income across economies around the worl...
Although it’s much more encouraging to see your email lists growing, it’s time to begin acknowledging email unsubscribes as a positive occurrence. This new marketing mentality, "less is more", is trending across all industries as companies ar...
