Response Genius Blog

2 hours ago
2 min

Writing Email Copy To The Finish Line

Strong copy is one of the most important elements of your email marketing campaigns. Because it’s so important, writing, editing, and twe...

ResponseGenius

Jan 10
2 min

The ABC’s of A/B Testing

Are you looking to boost the effectiveness of your marketing efforts? Well-planned A/B testing can go a long way in determining what’s wo...

ResponseGenius

Jan 3
2 min

Does Email Need a Facelift?

To the normal user, email has remained relatively stable in its function and design for, well, all of email history. Despite the transact...

ResponseGenius

Dec 27, 2020
2 min

Let’s Get Real About Co-Registration

As an email marketer you are always looking to expand your email lists, but not all list-building tools are created equal. Subscriber acq...

The Truth About Millennials and Direct Mail

ResponseGenius

Dec 20, 2020
2 min

The Truth About Millennials and Direct Mail

Do you think it’s strange to have a blog about direct mail from a company whose primary business is email marketing? Please read on and y...

Email Marketing Is No Longer An Individual Job

ResponseGenius

Dec 13, 2020
2 min

Email Marketing Is No Longer An Individual Job

Contrary to concerns in recent years that email marketing would eventually dissipate, the communication tool remains the center of the di...

ResponseGenius

Dec 6, 2020
2 min

If You Love Them, Let Them Go...

It’s hard to let your subscribers go. We get it. But as consumers are inundated with emails everyday, it’s imperative to respect their ch...

ResponseGenius

Nov 29, 2020
2 min

Failure Often Leads To Success

Is email marketing is a “failure-friendly” channel? Do your email campaigns allow you efficient trial and error without wasting significa...

ResponseGenius

Nov 22, 2020
2 min

Understanding the Power of Loyalty

Your campaign strategy is smart, creative, and effective, yet you’re still falling flat when it comes to retaining engagement and securin...

Email Marketing: Getting Old, or Just Getting Better?

ResponseGenius

Nov 15, 2020
2 min

Email Marketing: Getting Old, or Just Getting Better?

For over three decades, businesses have been employing email marketing as a tool to communicate with customers and clients. Now firmly in...

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