Response Genius Blog

5 days ago
2 min

Styling ALT Text for Success

The use of ALT text is a known and used method to inbox. You should always have it as part of your campaigns. The ALT text of an image is...

ResponseGenius

Apr 11
2 min

Segmenting with Email Analytics

Segmenting and targeting – two integral steps for email marketing. Segmenting your audience and sending targeted emails can help your...

ResponseGenius

Apr 4
2 min

Newsletter 101: The Cardinal Rules of Email Design

Regular email newsletters are one of the best ways for you to stay connected with your customer/clients. Seasoned email marketers know...

ResponseGenius

Mar 28
2 min

Marketing Showdown: Email vs. Text

Thanks to smartphones, tablets, and other electronic devices, accessibility to both text messages and emails is at an all-time high. When...

Connecting with Your Local Community Through Email Marketing

ResponseGenius

Mar 21
1 min

Connecting with Your Local Community Through Email Marketing

Is your business serving a local community? Email marketing is a practical and efficient tool for building your brand among the local...

ResponseGenius

Mar 14
2 min

Are You Driving Your Subscribers Crazy?

Every email marketer is guilty of annoying their customers at one point or another. Admitting you’ve been a part of the problem is the...

Long Time No Talk: How to Re-Engage Your Email Subscribers

ResponseGenius

Mar 7
2 min

Long Time No Talk: How to Re-Engage Your Email Subscribers

Maintaining long-term relationships with clients and customers is incredibly beneficial to your brand. Not only is it good for current...

ResponseGenius

Feb 28
2 min

“No-Reply” Is A No-Go

Communication with your audience is essential to maintaining your brand. Because of its directness, consistency and personality, email...

The Importance of Utilizing Diverse Channels In Your Campaign

ResponseGenius

Feb 21
2 min

The Importance of Utilizing Diverse Channels In Your Campaign

Email marketing lives at the core of communications for most companies, but it’s crucial for brands to be reaching their audience through...

More Is More (When It Comes to Reaching Your Subscribers)

ResponseGenius

Feb 14
2 min

More Is More (When It Comes to Reaching Your Subscribers)

The overload of data and information people consume every day has been increasing for years, and email marketers have long been wary of...

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