Any seasoned marketer knows that their audience is a diverse patchwork of people with different behaviors and values, making it critical for marketers to understand those differences and segment their audiences accordingly.
As we adjust the way we live and work in this new, more socially-distanced online world, there’s never been a more opportune time to add webinars to your marketing mix. While webinars are hardly new, they are now an excellent tool for connect...
Adopting a customer-centric approach to your overall marketing strategy is the most effective way to meet consumer needs and achieve your business goals. Thanks to email marketing and other direct-to-consumer marketing channels, it is relativ...
The economic consequences of the coronavirus pandemic have many companies scrambling to re-adjust their strategies to best weather the storm. While it may seem counterintuitive to spend more money and resources on marketing during recessionar...
It’s been more than two years since the European Union’s General Data Protection Regulation (GDPR) was implemented, which was aimed at strengthening data protection laws and giving individuals more control over their personal data. From its e...
These days, you hear a lot about communicating to millennials. But what about effectively talking with your older consumers? The "Baby Boomer" generation still controls the largest portion of disposable income across economies around the worl...
Although it’s much more encouraging to see your email lists growing, it’s time to begin acknowledging email unsubscribes as a positive occurrence. This new marketing mentality, "less is more", is trending across all industries as companies ar...
In a world often dominated by information overload, it's crucial that communicators are strategic and creative in leveraging their avenues of messaging. Audiences can become desensitized – and often apathetic and/or annoyed – towards sponsor...
Before we get into the problems with this generic sender address, we must first answer the question: why do companies use them? Email marketers can send hundreds of thousands –sometimes millio...
As an email marketer, there is sometimes no greater satisfaction than coming up with the perfect subject line. Because it's the first communication with your audience, subject lines can make or break your correspondence. A strong subject line...
